How to get customers flocking towards your book? #amwriting #books #bookmarketing

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Did I get your attention? I got mine, too.

My response to the question is simple – no clue.

I know an author that doesn’t like giving away free copies. Her reasoning is that – whatever you send out, you get back. Nothing’s wrong with her reasoning and I’m actually all for it. Giving away free copies doesn’t help, but we as far as self-published authors go, always give away free copies at some point. We use the reasoning that we want reviews and to raise up on the Amazon scale. There’s nothing wrong with that. Just remember to play by the rules.

Book bloggers figured out how to get free books and how to make money if they also organize book tours. Authors figured out which book bloggers to choose for book tours and reviews.

Some even take easy routes – choosing book bloggers who say that they only write reviews for books that rate 3 stars or above. That’s one way to keep up the ratings. However, not all of those bloggers agree to read your book so at the end you have less choices and a smaller audience for reaching out to potential customers. Other authors are okay with bloggers who say that they can rate their books at 1 stars and send their books. So if you get a 1 star review, bad reviews can get you customers as well. Some bad reviews even sell your book better than the good ones. Taking the easy route isn’t always the best for authors. Take time on making decisions, especially the ones with book marketing. 

At the beginning, I was an author who felt hurt over 2 stars and I cried. I admit it. But, I did learn from a book blogger that I needed to grow an extra skin to be in the world of authors and I’m not just talking about self-published authors. When a reviewer asked if I was okay with their 2 star review, I asked not to post it and they agreed. After a year passed, the same blogger read my 2nd edition and I received a 5 stars and I jumped for joy. Biased. I was totally biased. That was my second lesson. I should have accepted that two stars so I could boast later that my 2nd edition did improve. Those experiences didn’t allow customers to flock to my books and I lost that book blogger. The other book blogger, I can still contact because I learned about attitude. I think I mentioned before in my posts about being nice to book bloggers. It’s always true because book bloggers remember the good authors and the bad ones especially. Those experienced led me to a blogger who gave me a low rating but was willing to read my second book because I wasn’t scared of her criticism and accepted her review. Now, I’m not afraid of criticisms, bad reviews, and bad correspondences. That allows me to create new connections with other authors and book bloggers. Sure, I had to learn it the hard way, but hey we have to learn some lessons the hard way.

I got off the topic. How to get customers flocking towards your book?

I don’t know. All I can do is continue doing cover reveals, book tours, and reaching out to book bloggers. Maybe just maybe readers would get interested in my works and get them to return.

What I do know is that an author needs to keep writing and learning. Writing more books can get you readers who will return again and again to read you. At the end, that’s what matters – readers who would be dedicated to you. For that to work, one needs to continue writing and reaching out to the people who can help you and sometimes it means handing over free copies. In return you get reviews and gain new friends.

If you’re a successful author, how were you able to get customers flocking for more copies? What lessons did you learn along the way? Are you able to admit to them?

Until next time,


Why do authors write? #amwriting #amreading #books #author

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Is it because we’re good at it? Is it because we enjoy it?

Everyday, authors post about bookish things – well, the authors who blog anyway. We post about writing tips, about our own books, and about our author journey. Once in a while, we write about random stuff. But, that is blog posts.

Why do we write books?

I can’t talk for every author, but I can mention three things on why I write books – 

  • I’m not sure a 100% that I’m good at it, but I have stories inside my head that I want to share with the world and the best way to share is to publish. I can always write and share it with my friends, but according to them – all write and they don’t have time to read all of their friends works. Internet strangers become our best friends and even better if they review. Shameless plug -Please read my novels and leave reviews. I need to get past 20 reviews on each book!
  • I enjoy it. When I share my work with others, I become giddy and excited. I think up different scenarios in my head of their future reactions. Sometimes, it’s about good responses and sometimes it’s about the bad ones. Either way, I loved the responses from Lily on my latest book that is with my editor at the moment. The best thing about that feedback was that she read the raw, unedited version with a TON of mistakes! Love that girl.
  • Books are an endless pool of knowledge. Thanks to writing, I learned that my English is horrible! I accept it and that’s why some deity created editors and proofreaders. Thank the deity for those awesome people. I also learned about marketing techniques that actually help me bargain in other areas of my life.

If you’re an author, why do you write? Who are you thankful for, that helps you with your writing?

Until next time,


Current book project checklist: Update 1

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Title: The Scented Bones  check

Subtitle: The Svabodina Case Files #1  check


Still working on it. But, getting closer. Here’s a sample:



Ummm….Honestly. No clue. Maybe you guys can tell me what elements you would like to see on the cover? Based on the blurb? Would be nice.


6×9 template is all filled out! check


Done! check

There’s still a thank you to all of you in the acknowledgment ^_^


Done! check

We have polished the plot holes, descriptions, etc.


Is with Eve! I’m using her for the first time so it would be interesting to see her feedback. I’m hoping that she isn’t pulling out her hair….


After editing, it’s going to Jeyran for proofreading. She’s already aware of it and can’t wait to read the polished version. She was the one manuscript critiquing so I get it. Hehe.


I already used one Beta- Lily. In the book, I called her – Main beta and fae consultant. ^_^ She loved it!!! She said the ending is F***** brilliant!!! So happy about that.

I will be using Kelli for her beta reading team for the first time so hopefully that works out. However, the more the merrier, so if you would like be a beta reader for this book, comment and or email me and I’ll you to the list.


Still to come!


Dances! It would be fantastic to read the final version. I’m super excited for it! I think I have energy to spare so if you guys need some happiness, join me in a dance. Whoo hooo!


The plan is to convert to pdf, epub, and mobi.


That’s still the plan


Cover Reveal, Book Trailer Reveal, and Book Tour with R&R Book Tours

The types of posts for the book tour – reviews, spotlight, author interviews, character profiles, and anything else that I can think of. If you want to be part of the future tour and have an idea for a post that is not listed here, let me know and I’ll think about adding it as an option!

Facebook Party with Kelli!

I will be submitting it for a free review with Readers Favorite so hopefully someone chooses it.

Do you have guys have any ideas on what else I can do for advertisement? I’m all ears!


Not sure when. It all depends on the editor, proofreader, and beta’s. As we get closer to getting through those stages, I’ll provide that information. It will be available for a pre-order for Kindle. I know that!

The goal is to get 50 reviews!!! We can do this!!!

Until next time,


24 days until release of Follow the Snowflakes- Post # 2 (see pinned post for contest rules)

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25 days until release of Follow the Snowflakes

novell atrivia


My main character Catherine (Cat) works as a manager at a bank. She deals with customer relations and event planning. Since the story starts on December 16th, 2017, she’s all about event planning and not customer relations.

Anyway, I’m getting off topic. When one walks into a branch (at least in California), it’s all about the look. The tellers, the bankers, the managers are dressed in suits…you can forget to see casual. But, have you noticed the shoes? I believe that shoes is a way for the workers to speak their individuality and I like it… though Cat doesn’t understand that and hates high heels!

Here’s a pair that I would love to have:


They don’t have it in my size!!! But I so would love that pair. I wouldn’t be able to wear them to work!

What is your dream pair? Would be able to wear it to your workplace?


novella blurb

Follow the Snowflakes: A Christmas Novella (Release Date: December 15, 2017)

At 28, it’s bad to be single. After four years of relationship struggles, Cat is ready to try anything.

That’s when her friend tells her about her class’ Dear Santa letters. One little boy asked for a new mommy, and she suggests Cat meets the kid’s dad, just to see where things go. Cat figures it can’t hurt…until she meets a stranger in the midst of a car accident. The man is handsome with a sad look in his eyes. He still wears a wedding band and she’s not sure his heart’s available, even if he makes her heart race. But, maybe he’s a widower? Cat wonders if she should resign herself to being an old maid, or whether she could possibly be the answer to a little boy’s Christmas wish, unless there’s a third option – a future with the stranger.

Add to Goodreads


about the author

ANGELINA KERNER is a self-published author of paranormal and lighthearted romance. She’s the wife of a photographer/physicist, and the mother of a cute little toddler, but she’s also been a dancer, a psychologist, an anthropologist, a geographer, a dreamer, and an adventurer. She does her best writing while being bothered by her cats, taking care of her son, in dressing rooms while waiting for family to try on clothing, and at home in sunny California. Angelina loves to play goddess-dragon matchmaker, transporting readers to a place where young goddesses have lovable flaws, the Fates plan to dethrone, the universe is endless and untamed, and dragons roam free! She also loves to write carefree romance where one can finish reading with a smile.

Angelina Kerner | Facebook | Twitter

Where Dragons Reside (Blog) | Pinterest | Goodreads






novella trailer


Thank you!

PS: You can still answer first trivia question at 25 days until release of Follow the Snowflakes – Post # 1 (see pinned post for contest rules)